Coding

At times, asking open-ended questions is the best way to get informative answers well beyond rating scales or lists of brands.

Getting the most from your data

The range of answers given to an open-ended question is limitless. Some may like the package color, while others may be more impressed by the product's size. In these situations, Discovery can cut through the complex detail, categorically organizing responses so they are manageable and ready to be tabulated. With the help of our competent coders, you can listen to 1,000 people speak at once... and it will make perfect sense to you.

Coding that meets your needs

What type of coding is best for your projects? At Discovery, we develop each set of codes only after carefully considering both the questions you ask and the answers we gather for you. The amount of detail you need determines the amount of detail you get.

Experienced coders

Coding is not an exact science and lends itself to interpretation. You need someone who has developed the skills to categorize responses accurately and without bias. These skills aren't acquired overnight - our coders are among the best because they have practiced and developed their skills through years of hard work. That's one reason that our clients - even the most demanding clients - consistently give our coding services high marks.