Tabulation & Reporting

Discovery's data tabulation specialists have the knowledge, flexibility, and commitment to excellence to help you get the most information possible from your data.

Tabulation that meets your needs

Every survey question you write has its own purpose. No single way of tabulating data is correct for all types of questions. It takes knowledge and experience to know the most valuable method of tabulating each of the different types of questions. Discovery provides that knowledge and experience, developing each table individually to provide cross-tabs that present the appropriate table type for each question.

We want your data to be right just as much as you do! If your tabulations are incorrect, they are useless to you. Discovery understands the importance of providing accurate information. We run every set of tabulations through two quality checks to help ensure that the information we give you is correct and to your specifications.

Options that make your tabulations more meaningful

Discovery can include horizontal and vertical percentages, rankings, multi-question summaries, measures of central tendency and dispersion, nets and totals, significance testing, and a variety of other options depending on your needs.

Beyond tabulation - advanced statistical reporting

If you need something more advanced than typical cross-tabulation, Discovery can provide you a full range of statistical analyses. We have the capability to provide perceptual maps, regressions, market segmentation, and a variety of other advanced statistical analyses.

Automated reporting capabilities

Our staff can be a valuable asset in assisting you in compiling and reporting your survey results. For instance, for tracking studies our programming team can create automate reporting for fast, accurate turnaround. We can customize summary formats so your data is presented in the form most useful to you.